Experience

Experienced Design Director with a thoughtful vision for AI and a grounded, collaborative leadership style. I blend analytical insight, research and creative intuition to guide teams toward growth and excellence. I’m passionate about harnessing the power of AI to enhance user experience- automating tasks, personalizing journeys, and streamlining workflows - while empowering teams with AI-driven tools to work smarter and more creatively. For me, true user experience exists only when it’s fully in service of the user, and that’s the foundation of every project I lead.

• Bring order to chaos.

• I’m always exploring AI to understand how it can genuinely help people.

• People leader and team builder with extensive experience mentoring global teams of designers (industrial and UX), engineers, and researchers to elevate design quality, cultivate talent, and deliver measurable business impact. 

• Align cross-functional teams to drive a shared vision.

• Build customer trust by uncovering desires and unmet needs early through primary research.

Motorola Solutions
May 08, 2022 to Present
Director, Design and Research - Video Security

Led a global team of designers and researchers across Europe, Asia, and North America, driving the user experience strategy and AI initiatives  for Motorola Solutions’ Video Security portfolio.

Key Responsibilities:

• Directed UX strategy and execution for key brands including Avigilon, Pelco, Envysion, Rave, and Facility, ensuring a consistent and user-centered experience across the product suite.

• Integrated AI into both product experiences and internal team workflows - streamlining design processes, enhancing decision-making, and unlocking new user value through intelligent features.

• Collaborated cross-functionally to define and drive the annual design roadmap, aligning with product, engineering, and business priorities.

• Managed, mentored, and inspired an international team, fostering growth, innovation, and a culture of design excellence.

• Led a AAA Level Design System

KeyAI Projects:

Avigilon is focused on video surveillance, access control, and video analytics. AI is a key part of its strategy, primarily through:

Video Analytics

• Appearance Search: AI enables searching through hours of video to locate a specific person or vehicle based on physical description (e.g., clothing color, vehicle type).

• Facial Recognition: Helps identify individuals in real-time or through recorded footage (subject to legal and ethical guidelines).

• Unusual Motion Detection: Uses machine learning to identify abnormal activity without needing predefined rules.

• License Plate Recognition (LPR): Automatically reads and logs license plates using AI, useful for access control and investigative use.

Access Control Integration

• Combines AI video analytics with access control to identify unauthorized access attempts and match video evidence to access logs.

• Real-time Incident Detection: Uses AI to detect threats from video, sensors, and other data feeds.

• Natural Language Processing (NLP): Converts radio and emergency calls into structured, searchable text for faster dispatch and response.

• Predictive Analytics: Designed occupancy counting workflows to help operators monitor space utilization and respond to crowding events in real time.

AI-Powered Search and Evidence Management

• Automatically tags and indexes video and audio data to help officers and investigators quickly find relevant content.

Cybersecurity & Threat Detection

• AI monitors network and system behavior for anomalies, helping detect cyber threats across connected public safety systems.
  
  
  

Ford Motor Company (Ford Pro)
July 12, 2021 to May 07,2022
Global UX/UI Product Design Manager

People leader and team builder for the global team of designers, researchers and engineers at Ford Pro Intelligence - Commercial Technology Products (Telematics, BEV etc.) at Ford Motor Company.

Leading a team of 40+ designers, researchers, and engineers to create fleet products for FPI's customers’ unique needs. These apps would be the single face to consumers worldwide (in over 20 countries) for connected vehicle but also a springboard to mobility membership and monetization of data services.

Key Responsibilities:
• Creating the Design System to match the new Ford Pro branding
• Implementing processes for collaboration between cross functional teams
• AA level Accessibility compliance for all products
• Seamless customer experience for all products
• Responsive design to increase interaction and productivity for our customers
• Localization for 20+ countries and growing
• Competitive and data analysis to stay ahead of competition

General Motors
Aug 06, 2018 to July 11, 2021
Lead Product Designer

Lead Product Designer (UX) for the in-vehicle framework of MY24 Chevy, MY24 Buick, MY23, MY24, MY25 Corvette and HVAC experience for all brands. 

Working with Studio, Software and Engineering to recommend future in-vehicle experience and screen sizes for Chevy and GMC. 

Key Responsibilities:

• Implementing the strategic vision and defining the baseline structure of the user experience to give our cross-functional team a clear vision of what they are working to achieve. 

• Untangling the ambiguous, maddening problems that our customers face with in-vehicle digital experiences. 

• Collaborating with cross-functional teams and striking the right balance between customer experience, technical feasibility and business goals is my expertise. My diverse background in User Experience, Graphics and Software has taught me that collaborating with cross-functional teams and learning from others is the best part of my job and brings the best product out.  

• Collaborating with Strategy to bring forward the challenges faced in the frameworks today so we can eliminate them in future. 

• Member of the Innovation Committee to come up with new ideas for in-vehicle technology and otherwise.

• Working with the studio to come up with optimal display screens sizes for our ICS, Clusters and Command Centers.

• Create components for Design System to maintains a single source of truth for standards for front-end development across different projects​. 

• Bench-marking competition and best in market practice.

• Creating User Flows and Sitemaps.

• Creating and conducting user research and testing flows.

• Creating Wire-frames and interactive prototypes. 

• Presenting recommendation to Leadership.

• Participating in Design Thinking exercises. 

• Leading the team while being a team player.

Ford | GTB
Sep 2014 to Aug 2018
UX Architect

UX for Ford.com and other Ford projects. Lead UX on Ford Owner, Ford Social etc

Key Responsibilities:

• Lead Architect for UI Design System and Global Optimization.

• Acting as a key member of the strategy team. 

• Worked on Global branding.

• Work closely with research teams to perform and analyze user research and testing

• Cultivate insights through data/information analysis

• Participate in internal and external brainstorming and working sessions

• Think holistically about a project, including wired, mobile, social and global solutions

• Create interactive wireframes, sitemaps, user flows and functional specifications

• Work collaboratively with Account, Creative, UX Strategy, Content Strategy, SEO, Analytics and Technology in Agile environment. 

• Maintain and support Ford standards as specified.

DTE Energy
Jan 2014 to Sep 2014
UX Strategist & Team Lead

Leading the user experience/design team, managing requirements, sign-outs and timely delivery. Clients: Business Owners & Transaction Owners of DTE Energy. 

Key Responsibilities:

• Leading the UI and UX design for DTE Energy’s new website and their mobile app.

• Finding the sweet spot between Business Requirements, IT Feasibility and Customer Testing.

• Creating guidelines and prototypes for responsive 

• Interaction with Business/Transaction owners to understand their requirements.

• Understanding Google Analytics, Foresees survey and Customer testing sections and taking care of issues and challenges faced by customer.

• Create Axure wireframes, User Stories, Sitemaps and User flows.

• Collaborated with my team of Google Analysts, Designers, IBM/IT Developers to come out with best solutions.

• Experience in both Agile and waterfall methodologies.

• Responsible for Digital Guidelines for DTE Energy.

• Team player, organized and details oriented.

Coil Group

May 2012 to Jan 2014
UX Director

Leading UX team, managing projects and client interaction. Clients: Bank of America, Magna, Gongos & Tenon.

Key Responsibilities:

• Lead the UX team to determine the user experience for clients.

• Interaction with the client to understand the business requirements, communicate with development team to see if the solution is feasible and implement best user experience practices in the apps / websites.

• Create wireframes, User Stories, Sitemaps and User flows. 

• Experience in both Agile and waterfall methodologies.

Jumbo Labs
Jan 2010 to Apr 2013
User Experience Architect/Director

Managed wireframes (user experience, front end information architecture) for projects for building web, tablet and mobile applications. Responsible for various UX project , coordinating work of staff & external third parties. Managed the product throughout the project lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with clients to deliver winning products.

Key Responsibilities:

• Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.

• Led the client and project team in user experience strategy by leading workshops, client meetings, and collaborative design sessions to define the strategy for projects.

• Participated in prospecitve client pitches and discovery sessions.

• Responsible for advocating the user’s needs in all aspects of web and mobile projects by researching and testing concepts and prototypes. 

• Responsible for developing personas, user task flows, information architectures, wireframes, and visual designs for web and mobile projects.

• Managed workflow, inputs, and outputs to the Interface Development in-house team of 15 developers.  

• Assist project teams in managing scope and performance throughout the project lifecycle.

Kaleidoscope, Interpublic Group
Nov 2008 to Dec 2009
Information Architect

Project: Develop sitemaps, project specifications, application prototypes, user-interface and information architecture. 

Major client: General Motors

Key Responsibilities:

• Created interactive wireframes to illustrate site flow, page layouts, and site navigation for client and to aid in the design process.

• Defined, developed, and documented UX design and interaction requirements/specifications. 

• Producing consistent clean icons, graphics, and layouts for web and applications.

• Acted as UI/UX design contact point for all stakeholders (business, marketing and development)

• Conduct business and requirements analysis.

• Tasked with finding creative UI solutions that met business, client and budget goals.

• Contributed to user interface, design and development  in an agile environment.

• Contributed to application and website testing efforts

• Major clients included, General Motors, Volt (http://www.chevroletvoltage.com/) Cadillac.

Digitas, MI
May 2008 to Oct 2008
Lead Interaction Designer

Project: Managed Usability and Wireframes Chevy and all it’s brands

Key Responsibilities:

• Responsible for Chevy and it’s microsites

• Got iRise training and developed Wireframes.

• Overlooked designing work and reviewed code.

• Working closely to improve search engine optimization. Monitored the web trends closely to identify the best online business results.

• Increased the traffic on the site.

• Added social networking to the site.

• Wrote Web Accessibility (ADA) code for the site.

• Responsible for the designing and coding email campaigns.

Ford - Dearborn, MI (Tek Systems)
Dec/2007 – May2008
Sr. Web Designer

Project: Lead Designer for internet projects

Key Responsibilities:

• Designer for designing and coding pages for intranet /internet sites.

• Designed and coded SharePoint sites.

• Working closely with Usability Specialist to create wireframes.

• Worked on various websites including Jaguar Business Network website.

• Wrote Web Accessibility (ADA compliant) code for the site.

ePrize Promotions Agency
09/2006 – 11/2007
Interface Developer

Project:  Managed promotions for various clients like Coco cola, Alltel, Disney, Gap, Quicken Loans, Adidas and Dell, to name a few.

Description:  ePrize creates interactive sweepstakes, points-based reward programs, and chance-to-win promotions.

Key Responsibilities:

• Responsible for managing interface development that was outsourced to Ukraine and China. Main link between the outsource vendor and the company.

• Created quality assurance processes and tracking system of all aspects of outsourced work. Carried through from concept, to implementation and tracking. 

• Managed workflow, inputs, and outputs to the Interface Development In-house team of 15 developers.  

• Reviewing code of other Interface developers. Responsible for providing technical leadership and mentoring to user interface developers.

• Reviewed code for the builder by updating the old technology and code,

• Was consultant in performance reviews of team members, including recommendations and next steps

• Helped create initiatives and process enhancement procedures to reduce production time while raising quality standards. 

• Meet the clients to understand their requirements.

• Provides timing estimates and status updates to Project Management.

• Made processes for the better work flow.

• Excellent verbal and written communication. Provided weekly status report to the Vice President on the in-house projects as well as out-sourced projects.

• Analyze the comps and copy deck and provide details on discrepancies.

• Code the promotions with HTML, CSS and JavaScript.

• Integrate Software Engineer’s code with Graphic designer’s comps

• Designed layouts using PhotoShop and Illustrator

• Made Site Arch’s using MS Visio.

EDUCATION & CERTIFICATIONS

• Masters of Arts

• Bachelor of Arts

• One year Diploma in Interactive Internet Technologies

• One year Diploma in Multimedia